Fii Beauty Case Study: S$1.1M in 17 Months | Elevates
Case study · E-commerce
Fii Beauty: launch to S$1.1M in 17 months
Our own brand. A heatless curling scrunchie in a category that barely existed in Singapore, taken from launch to seven figures in 17 months with the exact system we run for clients.
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The situation
Fii Beauty sells heatless curling scrunchies. At launch we had no audience, no customer list, and no proof the product would sell. There was no meaningful search volume to lean on and no local playbook to copy, because the category was new to the Singapore market.
The challenge
Two problems stacked on top of each other. First, the product was unproven. No market data existed for curling scrunchies in Singapore, so the customer, the message and the price all had to be tested from zero. Second, the product has no moat. A scrunchie is easy to copy, and cheaper copycats were a matter of time. The brand could never win on the product alone. It had to win on offer, creative and speed.
The Profit Engine, applied.
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The numbers, plainly.
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admin.shopify.com/store/fii-beauty/analytics
Shopify sales dashboard, September 2022 to January 2024
Everything in this case study is the same system we run for clients. If it works on an unproven product with no moat and no search demand, it works on a proven one. You also skip the year of testing we paid for.
